Even in pre-lockdown times, Twitch was one among the fastest-growing platforms among musicians. Now, with live streaming more important than ever, we’re finding out four ways artists can utilize Twitch for promoting their music.
4 ways you’ll use Twitch to market your music (besides the obvious)
4 ways you’ll use Twitch to market your music (besides the obvious)*Image of Bandzoogle member Venus World. inspect her popular Twitch channel: https://www.twitch.tv/venusworld
Twitch is one among the fastest growing platforms for musicians. Long before the pandemic lockdowns began, musicians were broadcasting live shows and activities from their homes and studio spaces; but nowadays, it’s on an entire new level.
For years, Twitch long existed as a video streaming platform for gamers and coders primarily, but today it’s transformed into prime social platform land for all kinds of content creators, with musicians front and center. Moreover, because the platform has grown exponentially this year, musicians have began to use it to earn back a number of their lost income.
In fact, there are numerous more ways than simply playing live shows from home to interact together with your fans and generate some extra revenue. So, during this post, I’d wish to outline four less obvious belongings you can do on Twitch to market your music, besides the concert thing.
1. Q&A sessions
What better engagement opportunity is there than a virtual hang around together with your fans? On Twitch, you’ll make Q&A sessions feel extra intimate; take questions from your fans and make an open conversation together with your community.
Perhaps your fans are interested by the lyrics of 1 of your songs, or even they’ll ask once you think you would possibly be touring again. you’ll use this as an opportunity to share your lockdown experience and notify them of any plans for the longer term .
Whatever the topic, with everyone reception lately it’s much easier to urge people’s attention, so this might be an excellent time to develop your fan and colleague relationships—it’ll help plenty within the end of the day .
2. provides a class
One of the foremost popular sorts of content on Twitch lately is running a music production class . If you’re a home-recording artist, engineer, or producer—or albeit you only dabble within the DIY—you can share your screen and showcase your gear to viewers to offer them a glimpse into your creative process.
But don’t stop at production! Taking this concept forward, you’ll host a class on any aspect of your music making; songwriting, lyric ideation, composition, instrument practice, even teaching audiences the way to play one or several of your own songs. Whatever you are feeling is your own personal area of experience , share that with the planet .
Since Twitch allows for plenty of community chat interaction, also because the ability to separate your screen and show a live feed also as a video or image, custom overlays, and backgrounds, it may result during a full-fledged interactive learning experience for anyone who joins.
With numerous people stuck reception , many are taking online classes and trying to find out new skills, this might be a singular opportunity not only to interact with fans, but generate a couple of new lesson clients also .
Learn more: the entire guide to measure streaming for musicians
3. Broadcast rehearsals, practice sessions, and jam sessions
Sometimes the method is simply as valuable because the final result! this is often why you ought to consider broadcasting your band rehearsals, practice sessions, and jam sessions to the planet in real time.
Although EDM and hip-hop structure about 40% of the entire music content, the remaining 60% may be a clustered combination of everything else (folk, rock, country, jazz, experimental, ambient, etc.). Which in fact means there’s a market of individuals eager to see guitars, live drums, and acoustic instruments!
Just like a class or studio tour, hosting a session that features a live rehearsal is yet one more thanks to demystify elements of your creative process together with your fans. For audiences, it can desire they’re right there within the room with you, and a neighborhood of what could become your next big hit.
4. Behind the scenes
Almost all of the choices we’ve suggested before have one thing in common—they provide “behind the scenes” access. And that’s one among Twitch’s greatest assets in building fan relationships.
There are more ways to supply this access. you’ll show fans how a track was recorded by opening up your latest mixing session, or give people a sneak peak of a replacement song that’s just coming together. you’ll take people on a tour of your house and show them what you wish to eat while working, or your collection of records, etc.
The more behind the scenes footage you provide, the closer your fans will feel to your work and mindset. And they’ll feel a part of your journey—not unlike a crowdfunding campaign.
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A new sort of social media platform
While Twitch might initially appear to be yet one more performance stage, it’s probably more helpful to believe it as a replacement sort of social media platform where you’ll build an audience and have interaction together with your greater community. In other words, it’s not only for concerts.
It’s got the standard of YouTube mixed with the interactive possibilities of Instagram Live, and a bit like Facebook you’re ready to bring viewers on and off the platform from other sites. quite anything , when you’re broadcasting on Twitch it seems like a “hang out.”
Because of this, it’s imperative that you simply present an authentic experience, personality and imperfections are celebrated and rewarded here. People don’t expect to ascertain perfectly curated or polished content. Large companies or major artists haven’t been on Twitch until very recently either.
So just be yourself, and connect together with your fans as you’d do at the merch table after a show.
This is an unprecedented time in modern history, and it’s been tough on tons of us—musicians especially. However, with numerous people reception trying to find ways to remain entertained or improve their skills, it’s also an excellent chance to interact using responsible online platforms.
Twitch is certainly one such platform, and it’s getting used by more and more musicians a day . Check it out now and see where you would possibly be ready to add value to your community during a way that stays faithful your artistic brand; there’s certainly something for everybody .
Learn more: Twitch (and more!) for musicians: all of your live streaming questions answered
Alper Tuzcu may be a composer, guitarist, and a producer. His newest EP “Imagina” was released by Palma Records on 29 May 2020, and inspired by the music of various cultures. An alumni of Berklee College of Music, he’s also a touring musician and educator. inspect his music on Spotify.