eMusic companions with 7digital to launch digital live performance platform, eMusicLive




UK-based digital music firm eMusic, which was one of many first on-line shops for MP3 downloads, has launched a brand new digital live performance platform referred to as eMusicLive.

The platform has been created in partnership with UK-based B2B digital music firm 7digital and can launch with a collection of 20 unique reside performances from unbiased and rising artists, together with Soiled Blonde, The Periwinkles, Duthie, Jordan Tice, ESKOH, Nathan Storey, and WANYI.

eMusicLive guarantees to make livestreamed occasions “commercially viable for artists” by enabling them to monetize livestreaming in the identical means as conventional gigs by bundling ticketing, music gross sales and merchandise.

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The platform can even supply an built-in artist-specific 7digital storefront to allow artists to promote their music catalog or promote their newest launch, along with facilitating real-time VIP experiences, Q&A and digital rewards all inside an end-to-end, closed-loop system.

The corporate states that every occasion will likely be “an immersive expertise” that may be absolutely personalized to function sponsorships that assist artists, venues and types develop their income and attain.

Artists can embed streams from YouTube Stay, Twitch, Instagram Stay or host a efficiency immediately on eMusicLive in order that they attain their present social media fanbase.

“Our distinctive partnership with 7digital will enable artists to generate revenue streams from music gross sales and work together seamlessly with followers from all corners of the world, which units our new providing aside from anything available on the market in the present day.”

Tamir Koch, eMusic

eMusic President Tamir Koch, stated: “At eMusic, we imagine in know-how that creates sustainability, eradicating inefficiencies or offering new revenue streams for artists.

“Even earlier than COVID-19, artists performing on-line have been restricted to platforms the place they play without cost and depend on a number of suppliers – this creates a fragmented method to planning and selling occasions in addition to promoting tickets, merch and music.

Added Koch: “We’ve constructed eMusicLive to carry all these industrial choices collectively in a single end-to-end resolution. For the primary time, this implies livestream generally is a main supply of revenue for artists.

“Our distinctive partnership with 7digital will enable artists to generate revenue streams from music gross sales and work together seamlessly with followers from all corners of the world, which units our new providing aside from anything available on the market in the present day.”

“This can be a new, rising type of platform that we additionally see having super worth for venues in addition to retailers and types for whom music can play a key function of their engagement technique or enterprise mannequin.”

Paul Langworthy, 7digital

Paul Langworthy, CEO of 7digital, stated: “Social distancing measures in place world wide are creating a chance for brand spanking new types of reside artist-to-fan engagement.

“Whereas there are many platforms, none have captured the true essence of a correct present, which ought to embrace each the efficiency worth for the fan and commercialization worth for artists.

“We’re delighted to now be delivering this with eMusicLive, utilizing our industrial to assist get better misplaced revenue for artists.

“This can be a new, rising type of platform that we additionally see having super worth for venues in addition to retailers and types for whom music can play a key function of their engagement technique or enterprise mannequin.”

Music Enterprise Worldwide

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